Divisions - Link - Introduction

UPD Wholesale Division

As far back as the late 1970's Link Pharmacies countrywide became part of a leading pharmacy franchise for independently owned community pharmacies.

Over the years they have developed into one of the most recognisable pharmacy brands in South Africa. At present the 250 Link pharmacies have an estimated annual turnover of R1.1 billion and further strategies to be introduced could grow the brand by a further 50 pharmacies within the next two years .

“Link was the first retail pharmacy chain to introduce a credit card which operated for many years .This card gave many previously disadvantaged citizens the opportunity of having their own credit card for the very first time .”

These nationwide, retail owned, disciplined pharmacies who operate as service providers, are able to negotiate and deliver added value to the consumer, the manufacturer, managed health care organisations, medical aids and the state .

For many years the Link logo and its trade marks have been recognised as symbols of quality which are of major importance to consumers who support the brand so loyally. In the past market research had shown that Link had increased its relevance within the retail trade, as did the access to professional advisers who could be trusted to dispense sound advice. Link was soon accepted as it is today ,as the leading independent community pharmacy chain .

Brand Values

Link pharmacies countrywide have always been recognised for their values which embody professionalism, honesty and sincerity and absolute resolve in the delivery of affordable healthcare.

Insofar as the Link Own Brand range of products is concerned the consumer is supplied with an outstanding range of quality products at well accepted prices. These products are manufactured using the best raw materials and are subject to quality controls throughout the manufacturing process. All products are designed to be safe and comply with all necessary industry regulations .

Those pharmacists who operate under the umbrella of the Link brand are determined to apply proven business processes and procedures which are provided to them within their own pharmacies. The South African consumer can count on the Link membership to be at the forefront of independently owned retail pharmacy marketing .

Link Offering

Link has a professional sales and operation team based in all the major centres in South Africa.
The highly motivated sales teams call on Link members on a weekly basis,offering the following services.

  • Categorisation and Merchandising advice to elevate the Pharmacy`s business and maximise sales and profit potential and increase market share
  • Advise on Plan-o-grams and lay out and flow of pharmacy
  • Information on new products and listings
  • Information on marketing activities,
  • Promotions and  competitions
  • Link Own Brand advise
  • Bulk buying/goods procurement/price
  • Advise on Branding  exterior and interior
  • Rebates
  • Electronic Ordering Systems provided at No Charge
  • Supplier Offerings such as  In Store Promotions
  • Promotional Drives supported by UPD`s Represenataives